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Knowledge Steez


West Bengal National University of Juridical Sciences is going to conduct an Online Certificate Course in Intellectual Property Law.

Course Start Date: 1st September, 2016
Duration: 4 months

Intellectual property can be a significant component of the value of a business – IP portfolio of brands such as Coca-Cola and Apple are valued in billions. In 2011, Google acquired Motorola Mobility for $12.5 billion to acquire its patents. Similarly, Ericsson derives $ 1 billion of revenues per year from licensing its technology globally to various cell phone companies, without manufacturing a single phone itself. Whether it is an SME or a large business, not having an IP strategy is strategically inefficient and prevents the business from unlocking its full value. Websites, blogs, software codes, product manuals, designs, videos, business processes, photographs and catalogues are all capable of intellectual property protection.

This course provides insights on how to acquire, protect, enforce…

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