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Call for Papers: “Social Media in Political Campaigning around the World”, Submit by 1st June, 2017

Knowledge Steez

The growth of social media worldwide has been simply unprecedented. Latest statistics show that more than three-fourths of U.S. adults use social networking sites such as Facebook and Twitter, with social network use becoming almost ubiquitous among young adults, according to recent data from the Pew Research Center. Globally, an estimated 2.2 billion people use social networks on a daily basis, with that number projected to reach 2.5 billion by 2018. With their tremendous growth, social media have become an indispensable part of modern political campaigning, both in the United States and internationally.

The increasing importance of social media among potential voters has not gone unnoticed by politicians. Hillary Clinton launched her 2016 presidential campaign on Twitter and YouTube in an effort to reach a younger demographic and create a more accessible image among the public. As politicians increasingly rely on social media to get their messages across, the potential…

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